The Minnesota Timberwolves are in the Western Conference finals for the first time since 2004, and a new slogan is taking over the state.

The Timberwolves advanced to the round after defeating the Denver Nuggets in seven games. The series began with Minnesota fans tattooing Naz Reid’s name on themselves after Game 2 and ended with Anthony Edwards creating another memorable trend after Game 7.

During a postgame interview on Sunday, TNT’s Charles Barkley told Edwards he hadn’t been to Minnesota in 20 years. Before he could ask for restaurant recommendations, Edwards told him: “Bring ya ass.”

Since then, Minnesota has embraced the slogan. On Tuesday, the Timberwolves home arena, the Target Center, wrote the phrase on its JumboTron ahead of Game 1.

We’ll see you tomorrow. pic.twitter.com/7x7SiwqUkt

— Target Center (@TargetCenterMN) May 21, 2024

On Monday, comedian Jon Savitt, who grew up in Minnesota, revealed that he bought the domain bringyaass.com. The link now redirects visitors to the state’s tourism website, exploreminnesota.com.

A section on the homepage that includes the slogan also links to a local travel guide.

Minnesota is ready for you, basketball fans! Let’s go, @Timberwolves! pic.twitter.com/AXz4RR1tdW

— Explore Minnesota (@exploreminn) May 20, 2024

Summer at the Fair, which begins this week, also chimed in, inviting Barkley to the event.

Let’s go, @timberwolves!
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Charles Barkley, we hear you’re looking for some good Minnesota eats – what’s better than enjoying 40+ food vendors at Kickoff to Summer at the Fair this week, May 23-26!⁣
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After all, @theantedwards_ said it best!⁣ #WolvesBack pic.twitter.com/8XN106cdBL

— Minnesota State Fair (@mnstatefair) May 20, 2024

The Timberwolves open the Western Conference finals against the Dallas Mavericks on Wednesday. It is the second time the two franchises will face each other in the postseason — Dallas swept Minnesota in the best-of-five first round in 2002.